PlayMetrics and Sports Connect Brand Alignment
A Unified Vision for Youth Sports
When PlayMetrics was founded in 2017, youth sports leaders were mired in clunky, outdated systems that made simple tasks unnecessarily complicated. Coaches spent hours on paperwork instead of player development. Parents struggled to find basic information about schedules and events. League administrators juggled multiple tools just to keep things running.
The idea behind PlayMetrics was straightforward: Youth sports organizations deserved better technology. Better tools to streamline operations, better ways to connect with members, and better support to make the experience more enjoyable for everyone involved. So that’s what we built, and thousands of
thrilled customers
across dozens of sports now operate with less hassle, greater clarity, and more time to serve their communities.
In June 2025,
Sports Connect joined PlayMetrics. Now, we’re introducing an updated logo to reflect this alignment. This brand update is another step toward bringing together the best of our teams and technology to further empower youth sports organizations everywhere.
PlayMetrics and Sports Connect Brand Alignment
A Unified Vision for Youth Sports
When PlayMetrics was founded in 2017, youth sports leaders were mired in clunky, outdated systems that made simple tasks unnecessarily complicated. Coaches spent hours on paperwork instead of player development. Parents struggled to find basic information about schedules and events. League administrators juggled multiple tools just to keep things running.
The idea behind PlayMetrics was straightforward: Youth sports organizations deserved better technology. Better tools to streamline operations, better ways to connect with members, and better support to make the experience more enjoyable for everyone involved. So that’s what we built, and thousands of
thrilled customers
across dozens of sports now operate with less hassle, greater clarity, and more time to serve their communities.
In June 2025,
Sports Connect joined PlayMetrics. Now, we’re introducing an updated logo to reflect this alignment. This brand update is another step toward bringing together the best of our teams and technology to further empower youth sports organizations everywhere.
A Unified Identity
The Sports Connect logo will now include the phrase, “A PlayMetrics Company.” These changes will roll out across websites, social media, and other touchpoints. This isn't just a visual update, it represents the strengthened ability of our combined organization to:
- Move faster
in developing new platform capabilities
- Deliver best-in-class customer service with expanded support teams
- Invest in streamlining the entire youth sports ecosystem to make it easier for organizations to work together
A Unified Mission
PlayMetrics and Sports Connect are uniting around one shared mission: deliver modern, reliable, and intuitive software that supports every function of a youth sports organization.
“This alignment goes beyond just logos, it reflects our commitment to driving the next wave of innovation in youth sports technology. PlayMetrics has become the trusted platform that clubs, leagues, tournaments, and governing bodies depend on every day. Now, with Sports Connect, we are in a unique position to transform how youth sports organizations run their operations and deliver value to their communities.”
Mike Doernberg, CEO of PlayMetrics
Get to Know PlayMetrics
Platform Overview
See how we support clubs, leagues, tournaments, and governing bodies with modern, intuitive tools for every need.
Customer Reviews
Discover why leaders across youth sports rely on PlayMetrics for simplicity, support, and peace of mind.
Customer Success Stories
Learn how organizations transformed efficiency, communication, and growth using PlayMetrics as their trusted platform.
Youth Sports Prediction Report
Explore key trends shaping the future of youth sports, based on insights from hundreds of organizational leaders nationwide.
Platform Overview
See how we support clubs, leagues, tournaments, and governing bodies with modern, intuitive tools for every need.
Customer Reviews
Discover why leaders across youth sports rely on PlayMetrics for simplicity, support, and peace of mind.
Customer Success Stories
Learn how organizations transformed efficiency, communication, and growth using PlayMetrics as their trusted platform.
Youth Sports Prediction Report
Explore key trends shaping the future of youth sports, based on insights from hundreds of organizational leaders nationwide.
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